New hair and beauty companies in the East Midlands
849 registered in the year to September 2026 and still active, one every 10.3 hours. That’s 16.7 for every 100,000 residents, below the UK’s 18.5, and eighth of the 12 UK regions and nations.
The East Midlands in three numbers
- 849new hair and beauty companies in the year to September 2026, still active
- 16.7for every 100,000 residents, against 18.5 for the UK
- 36%of its active hair and beauty companies are under two years old, against 35.9% for the UK
Every council area in the East Midlands
| UK rank | Council area | New companies | Per 100,000 residents | Margin, plus or minus | One every (days) | Under 2 years old | Year before | From whole postcode districts |
|---|---|---|---|---|---|---|---|---|
| 22 | Oadby and Wigston | 19 | 30.7 | 13.8 | 19 | 35% | 7 | 0% |
| 70 | Mansfield | 26 | 23.0 | 8.8 | 14 | 44% | 15 | 0% |
| 72 | Nottingham | 75 | 22.9 | 5.2 | 4.9 | 41% | 65 | 46% |
| 73 | Leicester | 87 | 22.8 | 4.8 | 4.2 | 40% | 48 | 28% |
| 77 | Derby | 61 | 22.1 | 5.6 | 6.0 | 39% | 59 | 26% |
| 83 | Amber Valley | 28 | 21.5 | 7.9 | 13 | 41% | 18 | 42% |
| 89 | Blaby | 23 | 21.0 | 8.6 | 16 | 38% | 14 | 22% |
| 97 | Chesterfield | 22 | 20.4 | 8.6 | 17 | 37% | 19 | 0% |
| 110 | Boston | 14 | 19.5 | 10.2 | 26 | 40% | 7 | 85% |
| 118 | North East Derbyshire | 20 | 19.0 | 8.2 | 18 | 33% | 12 | 24% |
| 123 | West Northamptonshire | 82 | 18.5 | 4.0 | 4.4 | 33% | 59 | 49% |
| 132 | Gedling | 22 | 18.0 | 7.5 | 17 | 41% | 23 | 32% |
| 151 | Erewash | 19 | 17.0 | 7.6 | 19 | 34% | 12 | 0% |
| 160 | North Kesteven | 20 | 16.5 | 7.2 | 18 | 40% | 13 | 0% |
| 171 | Bassetlaw | 21 | 16.3 | 7.0 | 18 | 39% | 20 | 24% |
| 186 | Bolsover | 13 | 15.5 | 8.4 | 28 | 45% | 8 | 0% |
| 194 | Melton | 8 | 15.3 | 10.4 | 44 | 30% | 4 | 96% |
| 195 | High Peak | 14 | 15.2 | 8.0 | 26 | 34% | 9 | 57% |
| 205 | North Northamptonshire | 56 | 14.8 | 3.9 | 6.5 | 35% | 53 | 85% |
| 209 | Hinckley and Bosworth | 17 | 14.6 | 6.9 | 21 | 34% | 11 | 12% |
| 216 | Ashfield | 19 | 14.4 | 6.5 | 20 | 36% | 11 | 0% |
| 221 | North West Leicestershire | 16 | 14.0 | 6.9 | 23 | 30% | 12 | 0% |
| 223 | South Holland | 14 | 13.9 | 7.3 | 26 | 39% | 13 | 0% |
| 230 | Rushcliffe | 17 | 13.4 | 6.3 | 21 | 32% | 13 | 35% |
| 243 | Lincoln | 13 | 12.8 | 6.9 | 28 | 34% | 10 | 0% |
| 249 | Newark and Sherwood | 16 | 12.6 | 6.1 | 23 | 30% | 8 | 49% |
| 253 | South Kesteven | 18 | 12.5 | 5.7 | 20 | 33% | 12 | 38% |
| 272 | Charnwood | 22 | 11.7 | 4.9 | 16 | 28% | 16 | 31% |
| 288 | West Lindsey | 11 | 11.0 | 6.5 | 33 | 36% | 12 | 0% |
| 304 | East Lindsey | 15 | 10.0 | 5.1 | 25 | 31% | 4 | 88% |
| 321 | Broxtowe | 11 | 9.4 | 5.6 | 34 | 40% | 10 | 0% |
| 331 | Harborough | 9 | 8.8 | 5.6 | 39 | 25% | 13 | 0% |
| 339 | South Derbyshire | 10 | 8.1 | 5.1 | 38 | 21% | 8 | 10% |
| 340 | Derbyshire Dales | 6 | 8.0 | 6.5 | 63 | 23% | 5 | 17% |
| 345 | Rutland | 3 | 7.9 | 8.5 | 111 | 32% | 4 | 0% |
Oadby and Wigston has the highest rate among areas with 60,000 or more residents and 15 or more new companies, 30.7 for every 100,000 residents, plus or minus 13.8. Leicester registers the most, 87, one every 4.2 days.
Council figures are estimates. The register gives a postcode district, and a district that crosses a boundary is shared out by postcode counts. The last column says how much of each area’s count comes from districts wholly inside it, and for 30 of the 35 areas here it's under half, so treat those as rough.
The year before counts the companies from that year that are still active now. Some have already closed, so every rise looks bigger than it really is.
How the East Midlands compares
| Rank | Region or nation | New companies | Per 100,000 residents | One every (hours) | Under 2 years old | Year before |
|---|---|---|---|---|---|---|
| 1 | London | 2,710 | 29.7 | 3.2 | 35% | 2,244 |
| 2 | North West | 1,598 | 20.6 | 5.5 | 38% | 1,287 |
| 3 | West Midlands | 1,195 | 19.3 | 7.3 | 38% | 885 |
| 4 | North East | 510 | 18.5 | 17.2 | 41% | 417 |
| 5 | Yorkshire and The Humber | 1,030 | 18.2 | 8.5 | 38% | 798 |
| 6 | Scotland | 961 | 17.3 | 9.1 | 38% | 745 |
| 7 | East of England | 1,116 | 16.9 | 7.8 | 34% | 953 |
| 8 | East Midlands | 849 | 16.7 | 10.3 | 36% | 629 |
| 9 | South East | 1,512 | 15.6 | 5.8 | 33% | 1,182 |
| 10 | Wales | 454 | 14.3 | 19.3 | 37% | 358 |
| 11 | South West | 710 | 12.0 | 12.3 | 33% | 557 |
| 12 | Northern Ireland | 228 | 11.8 | 38.4 | 41% | 165 |
How these were counted, with every limit, is on the salon start-up league, which has every council area in the UK in one table.
Just set up on your own in the East Midlands? Here’s what to sort before your first paying client.
Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House and Office for National Statistics. Contains OS data © Crown copyright and database right 2026. Contains Royal Mail data © Royal Mail copyright and database right 2026. Figures for the year to 30 September 2026, from the October 2026 snapshot of the register. Download every council area as a CSV.