Sell your gift vouchers online.
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How do I sell gift vouchers online as a salon?

Give clients a voucher page they can buy from at any time, paid by card and emailed out for you. With Covered Beauty, which we make, your booking page shows a Gift Cards box once you’ve connected Stripe. Clients pick £25, £50, £75, £100 or £150, or type an amount from £5 to £1,000, add who it’s for and a message, and pay by card into your own Stripe account. We take no fee, and Stripe’s own fee is 1.5% + 20p on a standard UK card. Vouchers are on every plan, from £9 a month.

We make Covered Beauty, so read this knowing that. What we say other apps ask for comes from their own help pages, linked further down with the day we read them.

Why sell them online?

People buy vouchers when they don’t know what to get someone, so they sell in the weeks before Christmas, Valentine’s Day and Mother’s Day. If the only way to buy one is to come in or message you, someone shopping at 10pm buys something else. A voucher page takes payment at any hour, while you’re with a client or asleep, and the person it’s for may be someone who’s never been to you.

Put the link where people already find you: your Instagram bio and stories, your Facebook page and your website. Our guide to a booking link for Instagram shows where it goes.

What does a client see?

1. A Gift Cards box on your booking page, with a Buy button.
2. The amounts: £25, £50, £75, £100 or £150, or a different amount from £5 to £1,000.
3. Who it’s for: their name, their email and a short message printed on the voucher. Leave those blank and the voucher is for the buyer.
4. Payment by card, on a Stripe page.
5. The voucher by email, spendable on any treatment with you. The buyer always gets a copy with a link to view or print it, and the person it’s for gets their own if the buyer gave their email.

Your gift page has its own link. When you share it, it shows a preview with your salon’s name and cover photo.

Where does the money go?

Straight into your own Stripe account. We take no fee on vouchers. Stripe’s own fee is 1.5% + 20p on a standard UK card, so a £50 voucher costs you 95p.

You connect Stripe once, from Payouts, and the same account takes your deposits. Until it’s live, the Gift Cards box stays off your page, so nobody fills in the form for a voucher you can’t sell yet. Every voucher sold shows on your Gift vouchers page and in Reports.

Source: Stripe UK pricing, checked 24 October 2026.

Black Friday and Christmas deals

A voucher deal sells a voucher for less than it’s worth for a few days, like pay £40, get £50. You set what clients pay, what they get, the first and last day, and how many months they have to use it. On those days your gift page offers the deal as well as the usual amounts.

Reports count what the client paid, so a £50 voucher sold for £40 adds £40. Sold a voucher in the salon? Issue it yourself, with what they paid and a use-by date if you want one.

When the voucher is spent

• The client gives the code when they pay, online or in the salon.
• Online: it can pay their deposit. If it covers the deposit the booking is confirmed straight away. If it’s worth less, it’s used up and they pay the rest by card.
• At the desk: apply it to the appointment, or take it as payment for a held booking.
• Part used: whatever isn’t spent stays on the voucher, and its balance shows on your Gift vouchers page.
• Use-by dates: after the date it can’t be spent and shows as Expired. You can also void a voucher.

Deposits work the same way as on any booking. Our guide to taking deposits covers how much to ask for.

Do I charge VAT on gift vouchers?

Only if you’re VAT registered. Since 1 January 2019, HMRC splits vouchers in two. On a single-purpose voucher, where what it buys and its VAT are known when it’s sold, VAT is due when it’s sold. On a multi-purpose voucher, VAT is due when it’s spent. Which yours are depends on what they can be spent on, so ask your accountant.

Source: HMRC: VAT treatment of vouchers from 1 January 2019, checked 11 November 2026.

What do other booking apps ask first?

Fresha says you need your Marketplace profile set up and published, and Fresha payment processing switched on and verified, before you can sell gift cards online.

Booksy says you need to be verified for its Mobile Payments. Online gift card sales cost 1.29% + 20p + VAT, payouts come the next business day, and clients with a Booksy account buy them from your Booksy profile.

Sources: Fresha help: Sell gift cards and Booksy help: Gift cards, checked 11 November 2026.

With Covered Beauty there’s no marketplace profile to publish: the vouchers sit on your own booking page. Covered Beauty vs Fresha and Covered Beauty vs Booksy compare the rest.

On every plan

Gift vouchers come with every Covered Beauty plan, from £9 a month, with online booking, deposits, consultation forms and loyalty points, and no booking commission. It’s 7 days free with no card, so you can set up your gift page and see it working before you pay. See the plans.